Co-Founders Christi Hortin and Tesla Welch created Curb Appeal Beauty – a three-step sunless tanning system that is innovative and patent pending. They spent five-plus years collaborating and formulating with chemists and formulators all over the world – from Tokyo to Paris and from the East Coast to the West Coast to create a sunless tanning line that acts more like an anti-aging skincare line and less like an afterthought or messy sunless tanning product.
Both graduated from Brigham Young University. Combining Christi’s background in sales and business and Tesla’s background in public relations and marketing- they make a powerful team. This 100% women-owned business believes in innovation, resourcefulness, and women helping and empowering women.
Christi is married and is the mother of three children. She grew up in an entrepreneurial family, starting her first business selling homemade bread out of her little red wagon to neighbors at the age of eight, and took out her first business loan when she was twelve. Her family can often be found skiing the slopes of Utah’s beautiful mountains and enjoy spending time outdoors. She has enjoyed starting Curb Appeal and teaching her children firsthand sacrifice, hard work, and tenacity.
Tesla has been married for twenty years to her best friend Dave and is the mother to four boys. Every day is an unexpected adventure, and she promises to write a book one day that no one will believe is not fiction! She enjoys traveling and adventuring with her family doing activities that range from riding a donkey through the mountains in Mexico to rappelling down waterfalls in the Dominican Republic. She often asks herself (and her family!) why she can’t watch from the sidelines but loves and treasures time with family.
Curb Appeal Beauty launched in August 2020, and both Christi and Tesla have enjoyed sharing their passion for making women feel better about themselves, one sunless tan at a time!